Fashion Through the Ages

The unique partnership of Gucci Collector: Presented by Christie’s fuses the rich heritage of the House of Gucci with the skilled expertise of the esteemed auctioneer Christie’s, resulting in an unprecedented and specialized online destination for Gucci collectors around the world. For nearly 90 years, the House of Gucci has continuously produced spectacular products that have been treasured and passed down through family generations or avidly hunted down by vintage connoisseurs. The impeccable quality and craftsmanship of Gucci’s products has ensured their value as investment pieces, while the innovative designs have rendered these items timeless. “Gucci Collector: Presented by Christie’s” has been designed specifically for those impassioned collectors who want to learn more about their vintage treasures, both in provenance and worth, and is already proving to be the ultimate resource for vintage and interested novices alike. Since 18 January, 2010, the free service has been offered on a dedicated section of the Christie’s website which is accessible both via gucci.com and christies.com. It is the first single fashion house specialization to be featured on the auctioneer’s site. Collectors uploading appraisals receive an auction estimate within a 2 to 4 week period, and are informed as to whether the product would be appropriate either for an upcoming Christie’s vintage sale, or if it might be of interest to either Gucci or Christie’s from an historical perspective. The Gucci Collector initiative coincides with the House’s own plans to open a Gucci museum in Florence, the birthplace of the Italian brand in time of Gucci’s 90^th anniversary in 2011.

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